VMAAC - Concept Description
The VMAAC is a proposed mixed-use redevelopment of the Memorial Coliseum for arts, athletics, and entertainment. It seeks to be a catalyst project that would reinvigorate the Rose Quarter and foster a cultural renaissance in Portland. At the center of this concept is preserving the essence of the main arena for 8,000 spectators. Through this space the Rose Parade can still march across the building.
However, the VMAAC endeavors to integrate more successfully with the City of Portland by providing additional venues that can operate concurrently. Therefore, new space has been allocated between the central bowl and exterior curtain wall, making additional programming possible. Rather than the concourse wrapping around the arena, all future circulation is proposed to occur surrounding the building in a new exoskeleton. It serves two additional floors filled with new programming that adheres to the Coliseum’s original dedication, transforming the facility into a day to day community center.
